The Power of Words free essay sample

Who can describe the movement of a pen as it flows across a page, forming an endless summation of shapes, bearing myriads of riddles in its creation? Words have always held a certain fascination for me, a kind of magic I am unable to resist. To write is to express oneself. Pen and paper do not judge; they have no preconceived notions about who you are or who you might become. They know only truth. Ink cannot lie. Deception comes only from the one who wields the pen, who shapes the words, and from the one who allows himself to be deceived, who can think not of his own accord. This is the beauty of language. Not only to speak a language, but to understand it, to feel its heartbeat, to know its rhythm—then may one serve as a true master, a master of communication. Communication holds a society together, as it has since the beginning of mankind’s existence. We will write a custom essay sample on The Power of Words or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I appreciate this power, along with the importance of speech, and of literacy, in the modern world. Words used effectively can manipulate, persuade, ease, irritate, or function however the composer intends. I wish to be such a composer. With the appropriate eloquence, one person can sway the opinions of an audience or open the eyes of the world to some guarded truth. Yet within such potent writing resides a veiled kind of power. Many do not acknowledge its full value, or are not even aware of its capabilities. Underestimation is dangerous. Underestimation can lead to destruction. I know this, though I do not claim to have perfected the essential skills required to craft extraordinary works of art using only words. For this, I am going to college. During my time there and forever afterwards I will be on the constant lookout for the perfect expression, the perfect phrase to put into effect. Perhaps then may I have the power to influence the world.

Status of Jewish Women in the Garment Industry essays

Status of Jewish Women in the Garment Industry essays Status of Jewish Women in the Garment Industry Socio-economic, religious and political ideologies both work together to sculpt and guide the experiences which Jewish women have had in Canadian society. In order to fully be able to understand the status of Jewish women upon arrival into Canada, one must take a closer look at her experiences within the home and in the workplace. Jewish women were once deprived of many rights and have worked vigorously to be able to be fully ensconced participants in Canadas politics and society so they can be regarded as contributors of the Jewish community. Upon arrival into Canada, the Jewish woman was seen as subordinate and inferior to man, both in the home and at work; but with great effort the Jewish woman is now seen as the building block of the family and work participation is now a fundamental part of her everyday life. The Jewish Woman and the Nuclear Family Almost every single person is faced with the labor force participation decision; this is basically a choice to participate in labor market activities as opposed to other activities such as household work, education, or retirement. As such, it influences the size and composition of our labor force and it has an impact on household activities, education and retirement programs. The beginning of wage labor attracted many Jewish women and children into the industrial labor force. For hundreds of years the Victorian, Christian, and Jewish ideology of women has characterized them as the fragile, emotional, dependant inferior class whose place was in the home (White, 3). Which meant that for years, women that worked outside the home went against the common ideology of women as a whole. Employed women were perceived by middle-class womens organizations, reformers and factory inspectors as a social crisis, creating problems of cleanliness, morality and health for future mothers (White, 3). ...

These 7 Good Life Quotes Teach You How to Enjoy Life

These 7 Good Life Quotes Teach You How to Enjoy Life We like what  Albert Einstein  had to say about life: There are two ways to live your life. One is as though nothing is a miracle. The other is as though everything is a miracle. If you think about it, you are blessed to be born on this beautiful blue planet as a human being. According to the author of Tao of Dating Ali Benazir, the probability of your existence is 1 in 102,685,000 Isnt that an incredible miracle? You are in this world for a purpose. You have the ability to make this life good. Here are 7 unbeatable ways to make life good. 1: Forgive and Move On This may not be as hard as it sounds. If you think about it, forgiveness is all about finding happiness for yourself. Instead of focusing on the whys and the how-could-shes give others the benefit of doubt. Let go of dark thoughts, and give yourself a chance to heal. Move on to a better life, without carrying the baggage of anger, hatred or jealousy. 2:Learn to Love Unconditionally We all give love to receive love. How about just giving love, without expecting any in return? Love, when it takes a selfish turn becomes possessive, greedy, and obstinate. When you love unconditionally, you go with the belief that you did not expect to be loved in return. For instance, your pet loves you  unconditionally. A mother loves her child unconditionally. If you can master the art of loving unconditionally, you can never get hurt. 3:Give up Bad Habits Easier said than done. But think of how good your life can be if you could drop your bad habits. Some bad habits such as smoking, excessive drinking, or doing drugs are harmful to your health. Other bad habits such as lying, cheating, or speaking ill of others can make you a social menace. Have your friends and loved ones help you to give up your bad habits. 4:Be Proud of Who You Are You are what you think you are. So wouldnt it be wonderful if you could also be proud of who you are? Dont underestimate or devalue yourself. Sometimes, people may treat you unfairly or fail to notice your contribution to work. It is their loss that they have failed to understand you. Be proud of what you do and who you are. Life is good, no matter where you come from.   5:Be Less Judgmental Dont point fingers at others. Being judgmental is also another way of being prejudiced. All kinds of discrimination including racism, sexism, and gender bias stem from being judgmental. Give up your prejudices about others, and be more accepting of others. As it is said in the Bible: Do not judge, or you too will be judged. For in the same way you judge others, you will be judged, and with the measure you use, it will be measured to you. 6:Fight Your Fears Fears are your weaknesses. Overcoming fears take a lot of tenacity. But once you conquer your fears, you can conquer the world. Let go of your comfort zone and explore beyond your realm of joy. Push yourself to accomplish new highs by letting go of your fears. Talk to yourself and control your mind. Life is beautiful at the other end of the dark tunnel. 7:Keep Learning and Growing To stop growing is as good as dead. Dont stop learning. Share your knowledge, wisdom, and insights with others. Learn from everybodys views. Accept knowledge without prejudice or arrogance. Keep improving your skills, and build a wealth of knowledge within you. Here are 7 beautiful quotes that remind you that life is good. Read these quotes about good life and adopt them as your daily mantra. Share these quotes with others and give inspiration to your family. Harold WilkinsThe world of achievement has always belonged to the optimist. Ralph Waldo EmersonThere are no days in life so memorable as those which vibrated to some stroke of the imagination. Carl RogersThe good life is a process, not a state of being. It is a direction, not a destination.   John AdamsThere are two educations. One should teach us how to make a living and the other how to live. William BarclayThere are two great days in a persons life - the day we are born and the day we discover why. French ProverbThere is no pillow so soft as a clear conscience. Annie Dillard, The Writing LifeThere is no shortage of good days. It is good lives that are hard to come by.

Building Standard Oil Company Research Paper Example | Topics and Well Written Essays - 1250 words

Building Standard Oil Company - Research Paper Example Rockefeller paid attention to every aspect of his business, checking every detail to cut his costs, to make his product better, and to add new products. Sometimes he worked with the manual laborers to understand his business better and greatly influenced his partners and managers to follow his example. Dominick Armetano described that his business: â€Å"prospered quickly in the intensely competitive industry due to the economic excellence of its entire operations. Instead of buying oil from jobbers, they made the jobbers' profit by sending their own purchasing men into the oil region. They also made their own sulfuric acid, barrels, lumber, wagons, and glue. They kept minute and accurate records of every item from rivets to barrel bungs. They built elaborate storage facilities near their refineries. Rockefeller bargained as shrewdly for crude as anyone has before or since; and Sam Andrews coaxed more kerosene from a barrel of crude than the competition could. In addition, the Rocke feller firm put out the cleanest burning kerosene and managed to profitably dispose of most of the residues, in the form of lubricating oil, paraffin wax, and Vaseline.† (Armetano, 1982) In his quest to make better products Rockefeller started in-house preparation of important inputs into the production process now recognized as â€Å"vertical integration†. ... Turning waste into a product to resell increases income and lowers the costs. Rockefeller made the oil-refining industry much more efficient, so he was able to purchase many of poorly managed refineries yet his competition like Sun Oil in the USA still existed while international competitors were even larger. Even his most hostile critics like Ida Tarbell (whose brother was in management of competing company, Pure Oil Company) recognized this efficiency: â€Å"Not far away from the canning works, on Newtown Creek, is an oil refinery. This oil runs to the canning works, and, as the newmade cans come down by a chute from the works above, where they have just been finished, they are filled, twelve at a time, with the oil made a few miles away. The filling apparatus is admirable As the newmade cans come down the chute they are distributed, twelve in a row, along one side of a turn-table. The turn-table is revolved, and the cans come directly under twelve measures, each holding five gall ons of oil — a turn of a valve, and the cans are full. The table is turned a quarter, and while twelve more cans are filled and twelve fresh ones are distributed, four men with soldering cappers put the caps on the first set†¦. The cans are placed at once in wooden boxes standing ready, and, after a twenty-four-hour wait for discovering leaks are nailed up and carted to a nearby door. This door opens on the river, and there at anchor by the side of the factory is a vessel chartered for South America or China †¦ waiting to receive the cans†¦. It is a marvelous example of economy, not only in materials, but in time and footsteps (Tarbell, 1972) Making good quality products efficiently and selling

Scope management Research Paper Example | Topics and Well Written Essays - 1750 words

Scope management - Research Paper Example The study has successfully described certain issues related to project management such as just-in-time training of the employees, the leadership skills of the project managers and their leadership traits, the control system of the management, etc. These are important factors and proper regulation and control of these aspects shows significant results. This is what we see told in shape of Burj Khalifa. It not only represents human intelligence and masterpiece but also excellent skills and hard work of all those people who are being its existence. Burj Khalifa is the tallest building in the world. The year of completion of this project was in 2010. The entire site area of Burj Khalifa is about 104,201 sq m. The project area is about 454,249 sq m. The height of the building is about 828 m. The design of this building involves the use of cutting edge technology. William F. Baker is the structural designer of the building. It consists of about 30000 homes, 9 hotels, 3 hectares of parking land, about 19 residential towers, a mall, and a manmade lake of about 12 hectares. The construction of this project began on September 2004 and the construction of the exterior was completed by 2009. The building was officially opened on January 2010 (Burj Khalifa, 2009). The name of the architect was Adrian Smith. The name of the developer is Emaar Properties. Extensive planning was done before the building was constructed. The Y shape of the building was planned so that the effect of the wind on the building could be reduced. The Y shape of the building was easy to make and would foster constructability. The structural design which was planned for the building was "buttressed" core. Each wing consists of perimeter columns and concrete core of high performance. The result of this was that the tower became torsion ally very stiff. All the geometry was applied that helped

The Three Major Security Threats in Healthcare Essay Example for Free

The Three Major Security Threats in Healthcare Essay Nowadays Doctors and Nurses has several mobile devices in order to provide patient care. Virtualization is very important in providing adequate and affordable patient care in the rural health industry. Attempts to breach security happen every day in our agency. Preventing cyber-attacks and security breaches is a never ending battle in network security. Introduction I am an IT professional focusing on network security in the healthcare industry. Every day we monitor the network for phishing/pharming, DoS attacks, Trojans, and other security breaches. Mobile Devices, virtualization and lackadaisical end-users are the biggest threats to network security. Mobile Devices An article in GCN says it best, â€Å"Mobile devices are ubiquitous in todays society, and the number and types of devices used by physicians, nurses, clinicians, specialists, administrators and staff – as well as patients and visitors – is growing at healthcare agencies across the country.† Nowadays Doctors and Nurses has several mobile devices in order to provide patient care. Cellphones, laptops, and tablets are of the norm. I can’t remember the last time I had a doctor’s visit and the doctor didn’t update my chart using a laptop or tablet. All of these wireless devices make the network vulnerable. In my opinion wireless security has always been the hardest part of the network to protect because there isn’t a physical connection that can be monitored. End-users don’t always use secure passwords or they share passwords. At our agency an employee is not allowed to bring in a mobile device other than a personal cellphone to the workplace in order to reduce security breaches. â€Å"The Office of Management and Budget, Personal Identity Verification cards had been issued to 3.75 million federal employees as of Dec. 1, 2010, or 80 percent of the government workforce, and to 76 percent of contractors who are eligible to use the cards, about 885,000 contractors.† My agency uses Personal Identity Verification or PIV cards to gain access to wired devices on the network unfortunately that is not the case for wireless devices. Although we have two-party authentication in place for all devices it would be nice to have tertiary layer such as a smart card or PIV card for wireless devices. I don’t foresee a solution happening for a few years due to the cost in an already financially burdened healthcare system. It is true that â€Å"a reliance on off-the-shelf products means that there will be no PIV card readers available for workers signing on to check e-mail or read a document while out of the office.† Virtualization The agency I work for specializes in rural healthcare therefore often they don’t have the equipment or the staffing to complete tasks such as reading X-rays, providing behavioral health etc. Over the years we have had to implement Telehealth in order to meet these requirements. A patient in rural Minnesota may have his or her x-rays read by a physician in Billings, Montana. An individual may have weekly counseling sessions with a psychiatrist that is 500 miles away. Nowadays most healthcare companies use electronic health records to access patient information. Denial of Service DoS attacks happen when a hacker manages to overload a server to render it useless. A DoS attack is prevalent and damaging in virtualized environments and can preventsthe physicians and nurses from retrieving a patient’s information. If they are unable to access patient history to include what medications they are on or what they may be allergic to etc then they are unable to provide or give the wrong patient care which could be deadly. Therefore virtualization is very important in providing adequate and affordable patient care in the rural health industry. End-Users Our agency has mandatory computer security and security training every year in an effort to preempt attacks on the network. This mandatory training is required to be taken by every employee including the IT department. Attempts to breach security happen every day in our agency. Although we have security measures in place we have to constantly educate our end users on how to handle suspicious activity, password safety etc. Unfortunately there is always that one person that opens a suspicious email or shares their password or loses their token or PIV card and they don’t report it. This makes the network vulnerable. I have always believed that end users are a company’s biggest security risk. Allowing end users to access social media, personal email etc can allow for viruses to infect PC’s server’s etc. Once a virus is in the network it will spread like wildfire which will cripple the network. Prevention We use a lot of tools to constantly monitor the network to prevent DoS attacks, viruses, packet sniffing, phishing etc. We have implemented Websense as a means of policing what websites an end-user can surf to. We have firewalls in place to prevent end-users as well as outsiders from having access to IP ranges on our network as well as outside the network. We use access list on the routers as another layer of protection. We have penetration testers in our department whose only purpose is to look for packet sniffing and holes in the network. We have another group that monitor’s suspicious activity on the network such as a spike in bandwidth or an IP that is sending or receiving a large amount of information for specific length of time. Preventing cyber-attacks and security breaches is a never ending battle in network security. Conclusion Healthcare news states that â€Å"†¦Healthcare is driving the need for network security solutions that can cover multiple types of devices and infrastructure components.† Although we are largely driven by the Federal Communications Commission and HIPPAA my department is constantly implementing new devices and measures to secure the network and protect patient and employee information. This takes constant training and a lot of due diligence to accomplish that goal. References Are mobile devices already making PIV cards obsolete? Retrieved on October 13, 2013 from http://gcn.com/articles/2011/03/11/piv-status-update.aspx PIV Cards are in the hands of most federal employees and contractors, Retrieved on October 13, 2013 from http://gcn.com/articles/2011/03/11/piv-status-update.aspx Top Five Security Threats in Healthcare, Retrieved on October 14, 2013 from http://www.healthcareitnews.com/news/top-5-security-threats-healthcare

Impact Evaluation of Three Social Programs Essay -- Evaluating Three S

You are to identify a social issue and research on at least 3 social programs or efforts that try/tried to address this issue. For each program, you should look at: - Facts of the program (NPO, beneficiaries, country or region of efforts) - Objective(s) of program - Whether the program has meet its objective(s), and how far are they away from it - Evaluation of the success of the program According to the 2013 factsheet for the United Nations Millennium Development Goals (MDG), enrolment in primary education in developing regions reached 90 per cent in 2010, up from 82 per cent in 1999, which means more kids than ever are attending primary school. ("Goal 2: Achieve," n.d.) However, 57 million children of primary school education age were out of school. Globally, 123 million youths aged 15 to 24 were lack of basic reading and writing skills and 61 per cent of them are young women. ("Goal 2: Achieve," n.d.) Gender gaps in youth literacy rates are improving, from 90 literate young women for every 100 young men in 1990 to 95 women in 2010. ("Goal 2: Achieve," n.d.) In Singapore, primary education was made compulsory for all children who are above the age of 6 years and who has not yet reach the age of 15 years. ("Compulsory education," n.d.) Factors that are associated to poverty such as unemployment, physical health conditions and the illiteracy of parents increases the risk of children unable to attend school and drop-out from school. ("Right to education," n.d.) Due to the lack of access to education, adults are unable to get a stable job to generate income for the family. The poverty cycle continues when parents could not afford to send their children to school. Undeniably, many children who were living in poverty ... ...nistry of Education Singapore. Retrieved from http://www.moe.gov.sg/committee-of-supply-debate/files/supporting-singaporean-students.pdf Financial assistance and bursary schemes. (n.d.). Retrieved from http://www.moe.gov.sg/initiatives/financial-assistance/ Female secondary school assistance project, bangladesh. In Retrieved from http://siteresources.worldbank.org/INTEMPOWERMENT/Resources/14828_Bangladesh-web.pdf Stipends triple girls access to school. (2009, October). Retrieved from http://web.worldbank.org/WBSITE/EXTERNAL/EXTABOUTUS/IDA/0,,contentMDK:21227882~menuPK:3266877~pagePK:51236175~piPK:437394~theSitePK:73154,00.html What is ida?. (n.d.). Retrieved from http://www.worldbank.org/ida/what-is-ida.html Quality primary education in bangladesh In United Nations Children's Fund. Retrieved from http://www.unicef.org/bangladesh/Quality_Primary_Education(1).pdf

Netflix Case Study

Running Head: NETFLIX ON THE MOVE CHANGES IN THE MOVIE RENTAL BUSINESS Contents Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3 Changes Within The Movie Rental Business†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4 NetFlix History and Strategies†¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 6 Analyzing NetFlix Results†¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 9 Review and Recommendations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 10 Conclus ion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 12 References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 13 Introduction Impressive is the company that is able to make it to the top of their industry in quick fashion and remain there atop of all the rest of the industries.Taking away market share from other established companies is a feat that does not occur by accident. NetFlix is a company that was born in 1997 and by 2007 had revenues exceeding $1 billion. Not all competitors were prepared to handle the new strategies being employed by NetFlix and some fell quickly. Strategies and changes within the movie rental business that allowed NetFlix to accomplish such a qu ick business success story and others to fall just as quickly will be explored to give a clear picture of some of the external factors that were relevant in the NetFlix movement.By reviewing and analyzing some of the business decisions by NetFlix over the past 10 years, it will provide a better understanding of the effects of these decisions. Although NetFlix has obtained some great results over these years, there are also lessons to be learned and recommendations that can be given so that some of the less beneficial business decisions will not be repeated. This exploration of the NetFlix business strategy and the results from executing their strategies will help gain insight on how important it is to stay involved with the customer and satisfy the needs of the market.Changes Within the Movie Rental Business The video rental industry has reinvented itself often and in impressive fashion. Providing entertainment in the most convenient and cost-effective fashion has become the motivat or for multiple changes within the industry. The video industry began to take off in the 1980’s with larger chains like Blockbuster and Movie Gallery rising over the previous smaller shops. These new avenues are providing videos granted a better selection and often better pricing for the common video consumer.The popularity of these chains became more popular around the world and the businesses kept adding buildings and locations and became very popular for their wide selections, reasonable prices, and membership perks. Before long, these businesses added the increasingly growing gaming rentals as well making it convenient to now rent games for a much lower cost than purchasing the games. Convenience was impacted once again as NetFlix came on the scene in the late 1990’s. No other businesses had made efforts to use the unorthodox method of mailing DVDs to their customers.Rather than jumping in the car and heading to the nearest video store, NetFlix capitalized on bring ing the videos to the customer using their mailbox. Not only was it convenient, NetFlix allowed customers to hang on to the DVD without incurring late fees until the customer was ready to return and pick a new movie to be shipped out. Rather than a charge for each movie as the traditional method was for all other players, NetFlix charged in a monthly fee structure that allowed movie watchers to continue to watch videos as quickly as they could watch and send back with a request for a new movie.Although NetFlix was at first looked at as a non-threat with their entrance into the market, it was not long before others began make efforts to copy the methods that NetFlix had brought to life. â€Å"Further fueled by convenience, hassle-free Redbox kiosks offering $1 new releases at your local grocery store or gas station came on to the scene in 2004 and had grown to more than 25,000 kiosks by the year 2011† (Sunderland, 2011). Redbox began as an adventure with McDonald’s in o rder to add more convenience for the McDonald’s customers.In 2004, the concept of Redbox really started gaining steam. â€Å"With the majority of locations at McDonald’s restaurants, early headlines read, â€Å"Would you like a DVD with your fries? † and â€Å"Order Your Big Mac and DVD to Go† (The History of Redbox). And what are the newest trends in making video rental even more convenient? Video streaming has taken movie watching to a new level as there are multiple companies competing in this method of delivering a wide selection of movies and TV episodes over the internet.However, NetFlix has had a start on its competition by emerging as the world’s largest subscription service for movie watchers with over 15 million subscribers in 2010 (Gamble, Thompson, Peteraf, 2013). NetFlix has enjoyed being at the top of the industry until recently. Over the past 10 years, NetFlix stock has increased 1700% (Wofford, 2013). The difference today is that o ther businesses have caught on to the successful NetFlix strategies and methods. Competition has risen significantly in the internet streaming method of delivering movies conveniently to home watchers.Amazon Prime is one of NetFlix’s recent competitors in both the DVD rental and the streaming internet video. Amazon Prime is another company that has significant and impressive growth in the past 10 years as stocks have soared over 1,100% (Wofford, 2013). Although Amazon Prime had not reached the heights of growth as NetFlix has accomplished, the ride for Amazon Prime has been at a steadier pace. And there are others that have entered the DVD and internet streaming movie distribution as well. Even Walmart has begun to enter the internet streaming market to share in this growing method of convenient movie watching.DirecTV, Time Warner, DISH Network, AT&T, and Verizon are all companies that have created more competition in the market by utilizing existing or newer technology allow ing for more opportunity of movie and TV entertainment by providing convenient movie selections while sitting at home. NetFlix History and Strategies NetFlix was formed and incorporated in 1997 by two â€Å"new technology† entrepreneurs Reed Hastings and Marc Randolph (Funding Universe). The two entrepreneurs set out to sell and rent the recently created DVD over the internet and deliver to the renter’s mailbox.Few stores in 1997 carried DVDs which was new format that was new technology as compared to the video tape. Although the DVD players were expensive as they entered the market, the two entrepreneurs set their strategy that the DVD would soon replace the video tape and began to figure how to best get it to the movie watcher. Experimentation with different mailers ended with a package that would successfully be sent to and from the renter for the price of a postage stamp. The company began to purchase copies of the nearly 1,000 available titles available on DVD and with 30 employees opened for business on August14, 1998 (Funding Universe).Pricing and discounts were created to invite the consumer to rent more while giving ample time to watch the movies and return. Soon after opening, promotions were given through sweepstakes and additional free DVDs with the purchase of some brand name DVD players. Not only could movie watchers rent but they also could keep and purchase that same DVD if it was to their liking to do so. NetFlix was not born, however, to only send DVDs through the mail. As the name implies, the founders had a vision and strategy to expand further into the access that the internet would provide.With year after year major growth, in 2006 NetFlix ended the year with over 6. 3 million members (NetFlix). In 2007, NetFlix introduced to it’s members the ability to stream and watch movies and TV shows right on their personal computers. Now the challenge for the NetFlix team was to invent a way of getting streaming movies into eve ryone’s homes. And the strategy began new life again creating and experimenting with devices to attain this. After several ideas and some failed concepts, NetFlix strategy changed once again.The widespread adoption of broadband connections to the internet had taken place in consumer’s homes and Microsoft and NetFlix strategies met up. Microsoft had already put out the Xbox and had envisioned it to be more than just a serious gaming system. Microsof t found NetFlix’s ideas of streaming movies over the Xbox device to the screen to be a good fit. Soon, many other devices and TVs were built with a chip and the NetFlix application to stream thousands of movies and TV shows right to the living room. NetFlix continued to grow and be the leaders in this industry while taking away market share rom other â€Å"traditional† methods of renting and watching videos. NetFlix management believed that the subscriber consisted of three types of customers: those who liked c onvenience of home delivery, bargain hunters who liked a good priced movie, and movie buffs who wanted a wide selection of movies (Gamble, Thompson, Peteraf, 2013). The content was a weak spot for NetFlix, however. Despite having a now large movie rental business, NetFlix did not have the contacts it needed to bring the wide selection of Hollywood movies to the consumer’s screens.Although access to NetFlix may be cutting edge, few would watch if it only had older videos and TV shows (Roth, 2009). NetFlix began to search out ways to combine forces with other businesses that would give them access to more content. Not only was it lacking in content, but also needed to somehow gain access to the movie blockbusters much sooner. In many cases, hit movies would not be available to NetFlix for months and in some cases it would be years before these would be able to be watched by NetFlix subscribers.In 2008, NetFlix found agreement with Starz enabling the addition of 2,500 fresh vide os to NetFlix’s services (Roth, 2009). Underlying NetFlix’s great success from the years 2007 – 2011 was the understanding that they had to deliver additional content and make more available for streaming. Another strategy emerged in September 2011. Hastings announced that the company would charge separately for DVD rental and streaming video and that a new company named Qwikster would be formed to handle the DVD rental portion (Funding Universe).With substantial increases to consumers and issues like separate billings, users began to voice their displeasure with this strategy and many subscribers began to cancel their subscription. New subscriptions began to suffer as well with the new format and the price increase that was introduced. NetFlix reasoned that the change was needed due to the increase costs in licensing and streaming videos (Seeking Alpha, 2013). It was not long before the outcry of the customer and the loss of subscribers made Hastings rethink th is strategy.By the end of 2011, Hastings admitted that strategy was not appropriate and dropped the division of the DVD and streaming making them once again one entity. But by then, damage had been done and the poor strategy had taken its toll on the business while its stock had dropped by 75% (Funding Universe). The current strategy being pursued by NetFlix is one of moving to International expansion. Though many countries may not have the infrastructure in place to be able to stream from the internet, many countries do and this may be a unique opportunity for NetFlix to continue to grow.NetFlix has gained over 6 million subscribers within two years of its launch into International markets (Forbes, 2013). Although NetFlix seems to be leading now in the movie streaming industry just as it did with its strategy to mail deliver DVDs, competition is already on its way in the streaming movie business. Competition will continue to come up with their own unique strategies in their efforts to steal away some of the market share and success that has enabled NetFlix to continue to be successful. Analyzing NetFlix ResultsThe successful results of NetFlix over the years since its beginning can be seen in many statistical views. Focusing on the customer to tell us how NetFlix has performed would show us that from 2002 it grew from 600,000 members to over 6,000,000 members in 2006 (NetFlix). Each year after, NetFlix has gained a substantial quantity of members and in 2010 had over 20,000,000 members (NetFlix). Although there was a loss of subscribers in 2012 due to the Qwikster strategy of about 1 million subscribers, 2013 is estimated that NetFlix has over 33,000,000 subscribers in 40 different countries (Market Watch, 2013).The rebound has definitely made up for the loss of a year ago. This is amazing growth in a short amount of time and NetFlix has done well to keep ahead of its growth with its infrastructure and planning. Many of the new subscribers every year were cus tomers to local video outlets which have now suffered the reduction in business due to NetFlix’s success. The opposite effect of NetFlix’s success can be seen in businesses like Movie Gallery and Blockbuster as they have taken a large hit even to the extent of bankruptcy.Although it may be a short trip down to the video store, consumers have definitely shown by the numbers of subscribers that they enjoy the benefit and value of being able to have the movies come to them. Revenues are another way to show the success of NetFlix over the past 15 years. Like many other startup companies, the early years were not profitable. In 1999, the coming had to swallow $30 million in losses on only $5 million dollars of revenue (Funding Universe). However, by 2005 revenues had exceeded $600 million with net income of $42 million (Gamble, Thompson, Peteraf, 2013).By 2008, these amounts had doubled (Gamble, Thompson, Peteraf, 2013) and in 2012 NetFlix reported $3. 6 billion of revenue which was increase from the prior year by about 12% with $226 million net income (Bloomberg Business Week, 2013) . 2011 saw about a large growth of about 48% when compared to 2010 and while there was some growth of competitors in the recent years, many have seen negative growth in revenues partly due to the success of NetFlix. NetFlix has dominated market share in the digital on-line viewing of movies. According to a report by Sandvine Inc. in 2012, Netflix had captured 33% of prime-time web viewing (Edwards, 2012).As well, NetFlix has gained over 61% of all movie watching in the United States and with its aggressive strategy marches on to increase that as well as move aggressively internationally. Although international business continues to grow in subscribers, it is not yet profitable and currently is erasing much of the profits of the US business. It will take some time to get established internationally and provide profits. Stock prices for NetFlix had escalated significantly f rom the 2009 level of about $30 per share to the peak high value of $300 per share in 2011, but began a sharp downward trend in 2011 after the introduction of Qwikster.Basic earnings per share rose from a 2009 level of $2. 05 to that of $4. 28 in 2011 (NetFlix Investor Relations). It has taken some time to rebound from the events that surrounded the Qwikster disappointment, but stocks now seem to be continuing to increase as they appear to be reaching toward the $175 per share level. Review and Recommendations Over the short existence of the NetFlix company, it has done a good job at giving the customer what it has wanted and more. Over 90% of subscribers have indicated that they would recommend the NetFlix service to a friend (Gamble, Thompson, Peteraf, 2013).NetFlix has been able to stay ahead of the rest of the movie rental industry by staying in touch with their customers and providing the services and movie selections that are important to them. The software that NetFlix has de veloped has made it easy for the customer to choose movies by categories and provides detail for each movie that helps subscribers make their decisions as to what to watch. The NetFlix software is also able to personalize the movie selection experience by capturing what the viewer has chosen before and what likes and dislikes the viewer has recorded after watching their selection.This personalization brings to the subscribers attention other movies that they may want to watch based on their preferences and likes in the past. NetFlix has given the opportunity for first time users to use the NetFlix services for an entire month for free. This allows the customer to feel like they are getting a real bargain as well as gives them ample time to try out the service before paying for it. The pricing structures that NetFlix has instituted gives the subscriber options as to how many DVDs can be rented at a time along with unlimited streaming.The $8. 99 membership is a bargain as unlimited DV Ds and unlimited streaming of movies is included. The largest interruption to the NetFlix business was in 2011 when it decided to split the DVD portion of the business separately from the internet streaming portion. This move was not along the same lines as their customers were wanting. Qwikster was the new company that would handle all of the DVD rentals and NetFlix would continue to provide the streaming video. The two companies would not be separate and charge separately as well for their services.With this change, a large price increase would be incurred as well as subscribers would pay separately for each service. It almost seems as though in this instance that NetFlix was not interested in what their customers wanted. The strategy to break these services into two distinct companies was not born from what would satisfy the customer but was rather an internal strategy to satisfy what the owners of NetFlix thought to be advantageous. Along with the change, the communication to th e subscribers was ineffective and poorly distributed.This poor decision did not sit well with about 1 million lost customers and stock prices fell dramatically during this period. After the fact, NetFlix heard the voices of the customer and decided to abandon this strategy and go back to the original format, but the damage had been done. The recommendation here is to find out what the customer views as important before fully developing and implementing new changes. NetFlix had been following this well until the 2011 Qwikster event.Now they have learned the hard way how important it is to know what the customer views as valuable in their services. Even with the loss of 1 million customers, NetFlix began to rebound and grow with additional subscribers, but how much more could they have accomplished without this major set- back. Conclusion I have enjoyed the services that NetFlix has provided related to DVD rentail and streaming movies and TV shows over the internet right to my living room. NetFlix has worked hard to ensure that their customers have many selections at a reasonable price.The company has grown substantially year after year with more customers, revenues, and profits and has taken and maintains the lead in this industry. Although this success has come quickly, it has not come easy. NetFlix has had to effectively plan, implement, and successfully change its strategies to satisfy its customers and stay in the industry lead. It has done well in implementing these strategies and the results speak for themselves. References The History of Redbox. (n. d. ). Retrieved from http://www. edbox. com/timeline Sunderland, N. (2011). Convenience: The past and future of movie rentals. Retrieved from http://www. tetonvalleynews. net/entertainment/movies/convenience-the-past-and-future-of-movie-rentals/article_d88d5148-5000-11e0-8a97-001cc4c03286. html Gamble, J. E. , Thompson, A. A. , & Peteraf, M. A. (2013). Essentials of strategic management (3rd ed. ). pp. 277-30 3. Location: Mcgraw-Hill Irwin Wofford, T. (2013). How these companies are streaming money. Retrieved from http://beta. fool. om/tlwofford/2013/01/13/online-video-streaming-performing-well/20918/ Funding Universe. (n. d. ) Retrieved from http://www. fundinguniverse. com/company-histories/NetFlix-inc-history/ NetFlix. (n. d. ) Retrieved from https://signup. netflix. com/MediaCenter/Timeline Roth, D. (2009). Netflix everywhere: sorry cable, you’re history. Retrieved from http://www. wired. com/techbiz/it/magazine/17-10/ff_netflix? currentPage=all Seeking Alpha. (2013). Domestically funding international growth: the NetFlix strategy. Retrieved from http://seekingalpha. om/article/1293701-domestically-funding-international-growth-the-netflix-strategy Forbes. (2013). Sizing up NetFlix’s international subscriber growth potential. Retrieved from http://www. forbes. com/sites/greatspeculations/2013/03/05/sizing-up-netflixs-international-subscriber-growth-potential/ Market Watc h. (2013). NetFlix to announce first-quarter 2013 financial results. Retrieved from http://www. marketwatch. com/story/netflix-to-announce-first-quarter-2013-financial-results-2013-04-02 Bloomberg Business Week. (2013). Retrieved from http://investing. usinessweek. com/research/stocks/earnings/earnings. asp? ticker=NFLX Edwards, C. (2012). Bloomberg. NetFlix dominates streaming rivals in web-video market. Retrieved by http://www. bloomberg. com/news/2012-11-07/netflix-dominates-streaming-rivals-with-growing-web-video-share. html O’Neil, M. (2011). Social Times. NetFlix owns 61% of US digital movie market share. Retrieved from http://socialtimes. com/netflix-infographic_b73597 NetFlix Investor Relations (n. d. ) 2011 Annual report. Retrieved from http://ir. netflix. com/annuals. cfm Netflix Case Study Running Head: NETFLIX ON THE MOVE CHANGES IN THE MOVIE RENTAL BUSINESS Contents Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3 Changes Within The Movie Rental Business†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4 NetFlix History and Strategies†¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 6 Analyzing NetFlix Results†¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 9 Review and Recommendations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 10 Conclus ion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 12 References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 13 Introduction Impressive is the company that is able to make it to the top of their industry in quick fashion and remain there atop of all the rest of the industries.Taking away market share from other established companies is a feat that does not occur by accident. NetFlix is a company that was born in 1997 and by 2007 had revenues exceeding $1 billion. Not all competitors were prepared to handle the new strategies being employed by NetFlix and some fell quickly. Strategies and changes within the movie rental business that allowed NetFlix to accomplish such a qu ick business success story and others to fall just as quickly will be explored to give a clear picture of some of the external factors that were relevant in the NetFlix movement.By reviewing and analyzing some of the business decisions by NetFlix over the past 10 years, it will provide a better understanding of the effects of these decisions. Although NetFlix has obtained some great results over these years, there are also lessons to be learned and recommendations that can be given so that some of the less beneficial business decisions will not be repeated. This exploration of the NetFlix business strategy and the results from executing their strategies will help gain insight on how important it is to stay involved with the customer and satisfy the needs of the market.Changes Within the Movie Rental Business The video rental industry has reinvented itself often and in impressive fashion. Providing entertainment in the most convenient and cost-effective fashion has become the motivat or for multiple changes within the industry. The video industry began to take off in the 1980’s with larger chains like Blockbuster and Movie Gallery rising over the previous smaller shops. These new avenues are providing videos granted a better selection and often better pricing for the common video consumer.The popularity of these chains became more popular around the world and the businesses kept adding buildings and locations and became very popular for their wide selections, reasonable prices, and membership perks. Before long, these businesses added the increasingly growing gaming rentals as well making it convenient to now rent games for a much lower cost than purchasing the games. Convenience was impacted once again as NetFlix came on the scene in the late 1990’s. No other businesses had made efforts to use the unorthodox method of mailing DVDs to their customers.Rather than jumping in the car and heading to the nearest video store, NetFlix capitalized on bring ing the videos to the customer using their mailbox. Not only was it convenient, NetFlix allowed customers to hang on to the DVD without incurring late fees until the customer was ready to return and pick a new movie to be shipped out. Rather than a charge for each movie as the traditional method was for all other players, NetFlix charged in a monthly fee structure that allowed movie watchers to continue to watch videos as quickly as they could watch and send back with a request for a new movie.Although NetFlix was at first looked at as a non-threat with their entrance into the market, it was not long before others began make efforts to copy the methods that NetFlix had brought to life. â€Å"Further fueled by convenience, hassle-free Redbox kiosks offering $1 new releases at your local grocery store or gas station came on to the scene in 2004 and had grown to more than 25,000 kiosks by the year 2011† (Sunderland, 2011). Redbox began as an adventure with McDonald’s in o rder to add more convenience for the McDonald’s customers.In 2004, the concept of Redbox really started gaining steam. â€Å"With the majority of locations at McDonald’s restaurants, early headlines read, â€Å"Would you like a DVD with your fries? † and â€Å"Order Your Big Mac and DVD to Go† (The History of Redbox). And what are the newest trends in making video rental even more convenient? Video streaming has taken movie watching to a new level as there are multiple companies competing in this method of delivering a wide selection of movies and TV episodes over the internet.However, NetFlix has had a start on its competition by emerging as the world’s largest subscription service for movie watchers with over 15 million subscribers in 2010 (Gamble, Thompson, Peteraf, 2013). NetFlix has enjoyed being at the top of the industry until recently. Over the past 10 years, NetFlix stock has increased 1700% (Wofford, 2013). The difference today is that o ther businesses have caught on to the successful NetFlix strategies and methods. Competition has risen significantly in the internet streaming method of delivering movies conveniently to home watchers.Amazon Prime is one of NetFlix’s recent competitors in both the DVD rental and the streaming internet video. Amazon Prime is another company that has significant and impressive growth in the past 10 years as stocks have soared over 1,100% (Wofford, 2013). Although Amazon Prime had not reached the heights of growth as NetFlix has accomplished, the ride for Amazon Prime has been at a steadier pace. And there are others that have entered the DVD and internet streaming movie distribution as well. Even Walmart has begun to enter the internet streaming market to share in this growing method of convenient movie watching.DirecTV, Time Warner, DISH Network, AT&T, and Verizon are all companies that have created more competition in the market by utilizing existing or newer technology allow ing for more opportunity of movie and TV entertainment by providing convenient movie selections while sitting at home. NetFlix History and Strategies NetFlix was formed and incorporated in 1997 by two â€Å"new technology† entrepreneurs Reed Hastings and Marc Randolph (Funding Universe). The two entrepreneurs set out to sell and rent the recently created DVD over the internet and deliver to the renter’s mailbox.Few stores in 1997 carried DVDs which was new format that was new technology as compared to the video tape. Although the DVD players were expensive as they entered the market, the two entrepreneurs set their strategy that the DVD would soon replace the video tape and began to figure how to best get it to the movie watcher. Experimentation with different mailers ended with a package that would successfully be sent to and from the renter for the price of a postage stamp. The company began to purchase copies of the nearly 1,000 available titles available on DVD and with 30 employees opened for business on August14, 1998 (Funding Universe).Pricing and discounts were created to invite the consumer to rent more while giving ample time to watch the movies and return. Soon after opening, promotions were given through sweepstakes and additional free DVDs with the purchase of some brand name DVD players. Not only could movie watchers rent but they also could keep and purchase that same DVD if it was to their liking to do so. NetFlix was not born, however, to only send DVDs through the mail. As the name implies, the founders had a vision and strategy to expand further into the access that the internet would provide.With year after year major growth, in 2006 NetFlix ended the year with over 6. 3 million members (NetFlix). In 2007, NetFlix introduced to it’s members the ability to stream and watch movies and TV shows right on their personal computers. Now the challenge for the NetFlix team was to invent a way of getting streaming movies into eve ryone’s homes. And the strategy began new life again creating and experimenting with devices to attain this. After several ideas and some failed concepts, NetFlix strategy changed once again.The widespread adoption of broadband connections to the internet had taken place in consumer’s homes and Microsoft and NetFlix strategies met up. Microsoft had already put out the Xbox and had envisioned it to be more than just a serious gaming system. Microsof t found NetFlix’s ideas of streaming movies over the Xbox device to the screen to be a good fit. Soon, many other devices and TVs were built with a chip and the NetFlix application to stream thousands of movies and TV shows right to the living room. NetFlix continued to grow and be the leaders in this industry while taking away market share rom other â€Å"traditional† methods of renting and watching videos. NetFlix management believed that the subscriber consisted of three types of customers: those who liked c onvenience of home delivery, bargain hunters who liked a good priced movie, and movie buffs who wanted a wide selection of movies (Gamble, Thompson, Peteraf, 2013). The content was a weak spot for NetFlix, however. Despite having a now large movie rental business, NetFlix did not have the contacts it needed to bring the wide selection of Hollywood movies to the consumer’s screens.Although access to NetFlix may be cutting edge, few would watch if it only had older videos and TV shows (Roth, 2009). NetFlix began to search out ways to combine forces with other businesses that would give them access to more content. Not only was it lacking in content, but also needed to somehow gain access to the movie blockbusters much sooner. In many cases, hit movies would not be available to NetFlix for months and in some cases it would be years before these would be able to be watched by NetFlix subscribers.In 2008, NetFlix found agreement with Starz enabling the addition of 2,500 fresh vide os to NetFlix’s services (Roth, 2009). Underlying NetFlix’s great success from the years 2007 – 2011 was the understanding that they had to deliver additional content and make more available for streaming. Another strategy emerged in September 2011. Hastings announced that the company would charge separately for DVD rental and streaming video and that a new company named Qwikster would be formed to handle the DVD rental portion (Funding Universe).With substantial increases to consumers and issues like separate billings, users began to voice their displeasure with this strategy and many subscribers began to cancel their subscription. New subscriptions began to suffer as well with the new format and the price increase that was introduced. NetFlix reasoned that the change was needed due to the increase costs in licensing and streaming videos (Seeking Alpha, 2013). It was not long before the outcry of the customer and the loss of subscribers made Hastings rethink th is strategy.By the end of 2011, Hastings admitted that strategy was not appropriate and dropped the division of the DVD and streaming making them once again one entity. But by then, damage had been done and the poor strategy had taken its toll on the business while its stock had dropped by 75% (Funding Universe). The current strategy being pursued by NetFlix is one of moving to International expansion. Though many countries may not have the infrastructure in place to be able to stream from the internet, many countries do and this may be a unique opportunity for NetFlix to continue to grow.NetFlix has gained over 6 million subscribers within two years of its launch into International markets (Forbes, 2013). Although NetFlix seems to be leading now in the movie streaming industry just as it did with its strategy to mail deliver DVDs, competition is already on its way in the streaming movie business. Competition will continue to come up with their own unique strategies in their efforts to steal away some of the market share and success that has enabled NetFlix to continue to be successful. Analyzing NetFlix ResultsThe successful results of NetFlix over the years since its beginning can be seen in many statistical views. Focusing on the customer to tell us how NetFlix has performed would show us that from 2002 it grew from 600,000 members to over 6,000,000 members in 2006 (NetFlix). Each year after, NetFlix has gained a substantial quantity of members and in 2010 had over 20,000,000 members (NetFlix). Although there was a loss of subscribers in 2012 due to the Qwikster strategy of about 1 million subscribers, 2013 is estimated that NetFlix has over 33,000,000 subscribers in 40 different countries (Market Watch, 2013).The rebound has definitely made up for the loss of a year ago. This is amazing growth in a short amount of time and NetFlix has done well to keep ahead of its growth with its infrastructure and planning. Many of the new subscribers every year were cus tomers to local video outlets which have now suffered the reduction in business due to NetFlix’s success. The opposite effect of NetFlix’s success can be seen in businesses like Movie Gallery and Blockbuster as they have taken a large hit even to the extent of bankruptcy.Although it may be a short trip down to the video store, consumers have definitely shown by the numbers of subscribers that they enjoy the benefit and value of being able to have the movies come to them. Revenues are another way to show the success of NetFlix over the past 15 years. Like many other startup companies, the early years were not profitable. In 1999, the coming had to swallow $30 million in losses on only $5 million dollars of revenue (Funding Universe). However, by 2005 revenues had exceeded $600 million with net income of $42 million (Gamble, Thompson, Peteraf, 2013).By 2008, these amounts had doubled (Gamble, Thompson, Peteraf, 2013) and in 2012 NetFlix reported $3. 6 billion of revenue which was increase from the prior year by about 12% with $226 million net income (Bloomberg Business Week, 2013) . 2011 saw about a large growth of about 48% when compared to 2010 and while there was some growth of competitors in the recent years, many have seen negative growth in revenues partly due to the success of NetFlix. NetFlix has dominated market share in the digital on-line viewing of movies. According to a report by Sandvine Inc. in 2012, Netflix had captured 33% of prime-time web viewing (Edwards, 2012).As well, NetFlix has gained over 61% of all movie watching in the United States and with its aggressive strategy marches on to increase that as well as move aggressively internationally. Although international business continues to grow in subscribers, it is not yet profitable and currently is erasing much of the profits of the US business. It will take some time to get established internationally and provide profits. Stock prices for NetFlix had escalated significantly f rom the 2009 level of about $30 per share to the peak high value of $300 per share in 2011, but began a sharp downward trend in 2011 after the introduction of Qwikster.Basic earnings per share rose from a 2009 level of $2. 05 to that of $4. 28 in 2011 (NetFlix Investor Relations). It has taken some time to rebound from the events that surrounded the Qwikster disappointment, but stocks now seem to be continuing to increase as they appear to be reaching toward the $175 per share level. Review and Recommendations Over the short existence of the NetFlix company, it has done a good job at giving the customer what it has wanted and more. Over 90% of subscribers have indicated that they would recommend the NetFlix service to a friend (Gamble, Thompson, Peteraf, 2013).NetFlix has been able to stay ahead of the rest of the movie rental industry by staying in touch with their customers and providing the services and movie selections that are important to them. The software that NetFlix has de veloped has made it easy for the customer to choose movies by categories and provides detail for each movie that helps subscribers make their decisions as to what to watch. The NetFlix software is also able to personalize the movie selection experience by capturing what the viewer has chosen before and what likes and dislikes the viewer has recorded after watching their selection.This personalization brings to the subscribers attention other movies that they may want to watch based on their preferences and likes in the past. NetFlix has given the opportunity for first time users to use the NetFlix services for an entire month for free. This allows the customer to feel like they are getting a real bargain as well as gives them ample time to try out the service before paying for it. The pricing structures that NetFlix has instituted gives the subscriber options as to how many DVDs can be rented at a time along with unlimited streaming.The $8. 99 membership is a bargain as unlimited DV Ds and unlimited streaming of movies is included. The largest interruption to the NetFlix business was in 2011 when it decided to split the DVD portion of the business separately from the internet streaming portion. This move was not along the same lines as their customers were wanting. Qwikster was the new company that would handle all of the DVD rentals and NetFlix would continue to provide the streaming video. The two companies would not be separate and charge separately as well for their services.With this change, a large price increase would be incurred as well as subscribers would pay separately for each service. It almost seems as though in this instance that NetFlix was not interested in what their customers wanted. The strategy to break these services into two distinct companies was not born from what would satisfy the customer but was rather an internal strategy to satisfy what the owners of NetFlix thought to be advantageous. Along with the change, the communication to th e subscribers was ineffective and poorly distributed.This poor decision did not sit well with about 1 million lost customers and stock prices fell dramatically during this period. After the fact, NetFlix heard the voices of the customer and decided to abandon this strategy and go back to the original format, but the damage had been done. The recommendation here is to find out what the customer views as important before fully developing and implementing new changes. NetFlix had been following this well until the 2011 Qwikster event.Now they have learned the hard way how important it is to know what the customer views as valuable in their services. Even with the loss of 1 million customers, NetFlix began to rebound and grow with additional subscribers, but how much more could they have accomplished without this major set- back. Conclusion I have enjoyed the services that NetFlix has provided related to DVD rentail and streaming movies and TV shows over the internet right to my living room. NetFlix has worked hard to ensure that their customers have many selections at a reasonable price.The company has grown substantially year after year with more customers, revenues, and profits and has taken and maintains the lead in this industry. Although this success has come quickly, it has not come easy. NetFlix has had to effectively plan, implement, and successfully change its strategies to satisfy its customers and stay in the industry lead. It has done well in implementing these strategies and the results speak for themselves. References The History of Redbox. (n. d. ). Retrieved from http://www. edbox. com/timeline Sunderland, N. (2011). Convenience: The past and future of movie rentals. Retrieved from http://www. tetonvalleynews. net/entertainment/movies/convenience-the-past-and-future-of-movie-rentals/article_d88d5148-5000-11e0-8a97-001cc4c03286. html Gamble, J. E. , Thompson, A. A. , & Peteraf, M. A. (2013). Essentials of strategic management (3rd ed. ). pp. 277-30 3. Location: Mcgraw-Hill Irwin Wofford, T. (2013). How these companies are streaming money. Retrieved from http://beta. fool. om/tlwofford/2013/01/13/online-video-streaming-performing-well/20918/ Funding Universe. (n. d. ) Retrieved from http://www. fundinguniverse. com/company-histories/NetFlix-inc-history/ NetFlix. (n. d. ) Retrieved from https://signup. netflix. com/MediaCenter/Timeline Roth, D. (2009). Netflix everywhere: sorry cable, you’re history. Retrieved from http://www. wired. com/techbiz/it/magazine/17-10/ff_netflix? currentPage=all Seeking Alpha. (2013). Domestically funding international growth: the NetFlix strategy. Retrieved from http://seekingalpha. om/article/1293701-domestically-funding-international-growth-the-netflix-strategy Forbes. (2013). Sizing up NetFlix’s international subscriber growth potential. Retrieved from http://www. forbes. com/sites/greatspeculations/2013/03/05/sizing-up-netflixs-international-subscriber-growth-potential/ Market Watc h. (2013). NetFlix to announce first-quarter 2013 financial results. Retrieved from http://www. marketwatch. com/story/netflix-to-announce-first-quarter-2013-financial-results-2013-04-02 Bloomberg Business Week. (2013). Retrieved from http://investing. usinessweek. com/research/stocks/earnings/earnings. asp? ticker=NFLX Edwards, C. (2012). Bloomberg. NetFlix dominates streaming rivals in web-video market. Retrieved by http://www. bloomberg. com/news/2012-11-07/netflix-dominates-streaming-rivals-with-growing-web-video-share. html O’Neil, M. (2011). Social Times. NetFlix owns 61% of US digital movie market share. Retrieved from http://socialtimes. com/netflix-infographic_b73597 NetFlix Investor Relations (n. d. ) 2011 Annual report. Retrieved from http://ir. netflix. com/annuals. cfm

Narrative Essay About Grandmother Passing Away.

Forever Remembered I knew that after walking into room 113 my life was going to be changed. I saw nurses saying, â€Å"sorry†, familiar faces with tears falling fast from their eyes, and arms opening wide for hugs. I knew something was wrong as I saw her lying still in her bed, eyes closed, and arms crossed over her stomach. Grandma Dorothy’s second stroke had slowly taken her life. Later, I wake up to my dad flicking my bedroom light on and him standing tall in my doorway. I could tell by the way he looked at me he didn’t want today to come.He slowly walked to my bedside and crawled into bed with me. I had never seen my dad cry before so I did what any ten year old would do, I wrapped my small arms around his neck and cried with him. â€Å"I love you Daddy. † Now, August 9th was the day we all dreaded, the funeral. I had never been to a funeral before; this was all new to me. People were dressed in black handing out tissues and saying small prayers for my family. I watched some man I had never seen before speak such honest words about my grandmother.Now, this man had said something I knew I’d never forget, â€Å"her golden heart stopped beating, hardworking hands go to rest, god broke our hearts to prove to us he only takes the best. † He brought so much emotion to this wide crowd of people; there were happy tears, sad tears, happy smiles, sad smiles, happy memories, and sad memories. He said, â€Å"Now today we remember the life of Dorothy Edna Callahan,† as he slowly lowered the casket six feet below the ground.My dad slowly bent down and wrapped his muscular arms around me, almost crushing my red rose. I said, â€Å"I’m going to miss her so much daddy, why did she have to go? † He whispered back, â€Å"It’s going to be alright Casey I’ll miss her too but she’s in a better place now. † I walked away slowly, tears falling fast from my eyes, a red rose in one hand and my dad’s in the other. After today I knew I was going to remember my Grandmother forever.

Process data shows Essay Example

Process data shows Essay Example Process data shows Essay Process data shows Essay A 0. 60 um film of silicon dioxide is to be etched with a buffered oxide etchant of etch rate 750 A min-1. Process data shows that the thickness may vary up to 10% and the etch rate may vary up to 15%. The maximum possible thickness of the silicon dioxide film is therefore 110% of its nominal value. Therefore, the maximum possible thickness of the silicon dioxide film can be determined through the following calculation: where zmax is the maximum possible thickness of the silicon dioxide film and znominal is the nominal thickness of the silicon dioxide film. Therefore, znominal = 0.  60 um. Any number expressed as a percentage can alternatively be expressed as a decimal. For example, 110% can be expressed as 1. 1. Using this decimal format, the above formula can be rewritten in the following manner: Substituting our previously determined value for znominal into the above formula yields: with significant figures applied Similarly, the minimum possible etch rate of the buffered oxide etchant is 85% of its nominal value. Therefore, the minimum possible etch rate of the buffered oxide etchant can be determined through the following calculation: Where rmin is the minimum possible etch rate of the buffered oxide etchant and rnominal is the minimum possible etch rate of the buffered oxide etchant. Therefore, rnominal = 750 A min-1. Using the conversion factors 1 A = 10-10 m and 1 um = 10-6 m, rnominal can be converted to um min-1 in the following manner: with significant figures applied As was demonstrated above, this percentage value can alternatively be expressed as a decimal. Therefore, 85% can be expressed as 0. 85. Using this decimal format, the above formula can be rewritten in the following manner: Substituting our previously determined value for rnominal into the above formula yields: with significant figures applied I have completed this question with the assumption that the etching process is perfect, with no overetching or underetching. This implies that the time required to complete the etching process is exactly the time required for the buffered oxide etchant to etch to the interface between the silicon dioxide layer and the substrate. I have also completed this question with the assumption that the buffered oxide etchant is a wet etchant, and that it etches isotropically. The slide entitled Isotropic Wet Etching and Feature Size in section 5 of the notes states the time required for a perfect etch using a wet etchant, with no overetching or underetching. This time is given in the following formula: where z is the thickness of the film, r is the etch rate of the etchant and ? is the time required for a perfect etch, with no overetching or underetching. The thickness of our silicon dioxide film may vary up to 10% and the etch rate of our buffered oxide etchant may vary up to 15%. Therefore, the time required to complete the etching process may also vary. From the above equation for ? , we can see that the maximum possible time required to complete the etching process occurs when z is maximized and r is minimized. Therefore, we can slightly modify the above equation for ? to represent the maximum possible time required to complete the etching process: where ? max is the maximum possible time required to complete the etching process, with no overetching or underetching. Substituting our previously determined values for zmax and rmin into the above formula yields: with significant figures applied Therefore. Max represents the maximum possible time required to complete the etching process, with no overetching or underetching. b). I have completed this question with the assumption that the buffered oxide etchant is a wet etchant, and that it etches isotropically. For an isotropic wet etching process, undercutting will occur at the top of the silicon dioxide layer. The slide entitled Isotropic Wet Etching and Feature Size in section 5 of the notes states the amount of undercutting that would occur at the top of the silicon dioxide layer for a perfect etch, with no overetching or underetching. Since the etchant is isotropic, it must etch equally in all directions. Additionally, the etchant is always in contact with the top of the silicon dioxide layer during the etching process. Therefore, it etches horizontally along the top of the silicon dioxide layer for the entire time for which the etching process occurs. Therefore, the length of the undercut that is generated at the top of the silicon dioxide layer is simply equal to the etch rate of the buffered oxide etchant multiplied by the time of the etching process. Mathematically, Where xundercut is the length of the undercut that is generated at the top of the silicon dioxide layer. I have completed question 6-1-a with the assumption that we are etching for the maximum possible time required to complete the etching process. As a result, whatever variations in film thickness or etch rate may occur, the film of silicon dioxide will be fully etched through. The maximum undercut will be generated if the buffered oxide etchant etches at its maximum possible rate. The maximum possible etch rate of the buffered oxide etchant is 115% of its nominal value. Therefore, the maximum possible etch rate of the buffered oxide etchant can be determined through the following calculation: where rmax is the maximum possible etch rate of the buffered oxide etchant and rnominal is the nominal etch rate of the buffered oxide etchant. Therefore, rnominal = 750 A min-1. Using the conversion factors 1 A = 10-10 m and 1 um = 10-6 m, rnominal can be converted to um min-1 in the following manner: with significant figures applied As was demonstrated above, this percentage value can alternatively be expressed as a decimal. Therefore, 115% can be expressed as 1. 15. Using this decimal format, the above formula can be rewritten in the following manner: Substituting our previously determined value for rnominal into the above formula yields: with significant figures applied the above equation for xundercut can be modified slightly to yield the length of the undercut that is generated at the top of the silicon dioxide layer after the maximum possible etch time and with the maximum possible etch rate. Mathematically, where xundercut_max is the length of the undercut that is generated at the top of the silicon dioxide layer after the maximum possible etch time and with the maximum possible etch rate. Substituting our previously determined values for rmax and ? max into the above equation yields: with significant figures applied The minimum undercut will be generated if the buffered oxide etchant etches at its minimum possible rate. The minimum possible etch rate of the buffered oxide etchant is 85% of its nominal value. Therefore, the minimum possible etch rate of the buffered oxide etchant can be determined through the following calculation: where rmin is the minimum possible etch rate of the buffered oxide etchant and rnominal is the nominal etch rate of the buffered oxide etchant.

Academic Honesty Essay Example for Free (#3)

Academic Honesty Essay Choose cite format: APA MLA Harvard Chicago ASA IEEE AMA ? We can identify some forms of academic dishonesty as, copied exams, this implies to turn and see another student’s test, receiving or giving verbal and / or nonverbal, change the tests, hiding notes, or modification of quizzes. It can also occur in tasks, jobs and projects. It is possible to pass the task among students, falsify data, lack of contribution to a team, and hire someone to make their work. Other types can be present even with bribes or threats against the teacher. Through the plagiarism, the student gives the impression that you cannot learn or that do not want to learn. Also, you may not have a good relationship between student and teacher. â€Å"The love of learning is the most effective strategy to combat academic dishonesty. † Below are some reasons for plagiarism: – Reduced interest in learning – Plagiarism is easy to do – Many students are more interested in the grade than in the learning process – They are busy working or doing other things – Non appreciation of the knowledge Why is Academic Dishonesty Happening? Society has communicated the concept that students need to acquire a degree for future employment, financial security, and personal reasons (Choi, 2009; Cohen ; Brawer, 2003; McCabe, Butterfield, ; Trevino, 2006). And students often believe they will receive higher salaries from future employers if they have exceptional grades throughout their college careers (Norton, Tilley, Newstead, ; Franklyn-Stokes, 2001). This is a reality that plenty of students are living. Plenty of them are lucky enough like me, to get the job they’ve always wanted before they earn a degree. â€Å"Indeed, plagiarism and cheating are reflections of the need to get good grades at all cost; and, they continue to be serious problems in academia† (Danielsen, Simon, ; Pavlick, 2006; Fontana, 2009; Lipka, 2009; McCabe, 2009; McCabe et al. , 2006; Rosamond, 2002; Wilkerson, 2009). This is causing that some –early professionals- just try their best to rush their way into a degree without paying any attention to their assignments. In the beginning it was like that for me because honestly, I felt I was not learning anything. My reality was that I learned â€Å"everything† in the field. But soon enough I realized that college is not necessarily the place to learn specific topics, is the place where you were how to manage your knowledge and put it in the best use. At the end of the day academic dishonesty is a behavior that makes students gain an unfair advantage and it need to be avoid. â€Å"The risk of plagiarism in academic settings can be reduced by not setting the same essay every year. Burnard (2002) reflected on the possibility of plagiarism extending beyond coursework essays to dissertations. He felt that written examinations may reduce the problem (Burnard 2002). Doing our job correctly will guaranty that we learn in the process and also that we will get the grade we worked for. In my case, I am writing this paper because due to wrong quotation, it was understood that used someone else information as mine. In order to avoid this in the future, students have to make sure to follow the guidelines when it comes to proper citation. It very important to have credit to whom deserves it, and that’s why double checking and practicing the properly citation its key in order to have a clean paper. Now, we have to be clear that any material that is consider as common knowledge does not have to be cited. Also, field-specific common knowledge does not need citation unless it contains facts from a specific source. As I mentioned, my case was because of wrong citing, but at the end of the day the consequences are the same as of a student stealing information an using it for an assignment. Professors take this very seriously because it is not fair to the students who spend hours working. â€Å"‘This is superior work,’ wrote a professor on a student’s paper. ‘ It was excellent when Saint Thomas Aquinas wrote it, just as it is today. Saint Thomas gets an A. You get an F†Ã¢â‚¬Ëœ (Alschuler and Blimling 1995, p. 123). We must understand that dishonesty in the classroom is a serious issue, it is not just a cheating situation, it is considered for some professionals as a crime that deserves a penalty. Plagiarism can be done very easily, and it can even happen when proper citation has been done. Another way to avoid plagiarism, could be by paraphrasing and adding the name of the author; for example: â€Å"According to Carlos Santana, guitars became famous in†¦ † it is a way of giving credit and making your sentences flow in a better way. I will conclude this paper by saying that we all know what plagiarism is, by this I mean that every single student know what is good and bad and academic dishonest will end when we start being honest with ourselves, our instructors and why not, also our classmates. It is true that at time it can be difficult to complete certain assignments, but there is nothing that can’t be fixed with communication. Sending an email to out instructor or asking for help will make the learning experience better and will guide us away from plagiarizing a document. Reference: – Choi, Cohen, and Brawer. International Journal of Business and Social Science. 3rd ed. Vol. 3. N. p. : n. p. , 2012. Print – Burnard P. All your own work? Essays and the internet. Nurse Education Today. 22, 3, 187-188. (2002) – Merriam-Webster’s Collegiate Dictionary. 11th ed. Springfield, Mass. Merriam-Webster, Inc. ; 2003:946. Academic Honesty. (2018, Nov 13).

Strategic Plan Essay Example | Topics and Well Written Essays - 1250 words

Strategic Plan - Essay Example Because of this, there is almost nothing organizations that deal in the same merchandise can do to specialize in the market, apart from riding on market forces (of demand and supply) to stay afloat. By being innovative, Joe’s Electric Cigar will be able to come up with unique and customer-friendlier models. This will in turn help the firm realize and maintain its niche in the market, increase its market share and widen the scope of its profitability. By studying the progress of Joe’s Electric Cigar, an analyst also gets the gist on the importance financial goals and preparations. This is because Joe’s Electric Cigar is a fledgling organization with minuscule financial resources, albeit the operations of this firm are financially very demanding. Thus, Joe’s Electric Cigar presents an ideal case study on the essence of management and financial planning as key ingredients to success. III. General Company Description Joe's Electric Cigar is a company that was formed in 2000, with a multipronged purpose: satisfying the needs of the clientele; abating environmental pollution; and assuaging health complications that accompany smoking. While all these multipronged aims of Joe's Electric Cigar (JEC) are geared towards helping smoke addicts quit smoking in a healthier manner, they ensure that the feat is exacted in a healthier and hygienic manner. JEC ensures that it achieves this hydra-headed feat by introducing into the market, an electronic cigarette, a personal vaporizer or an electronic nicotine delivery system. An e-cigarette is an electronic inhaler which simulates and thus acts as a substitute for tobacco smoking. This equipment uses a heating element which vaporizes a liquid solution to release either a flavored vapor, or nicotine. These e-cigarettes are designed like cigarettes, to allow them to mimic conventional smoking implements such as cigars and cigarettes, in their appearance or use. IV. Products and Services JEC has simply sp ecialized in the making and selling of electric cigar, meaning that the products that JEC deals in, and seeks to distribute in the market is solely, the electric cigar. However, the provision of electric cigarette in the market is characterized by an attempt to diversify the brand by including e-cigars, electronic delivery systems and personal vaporizers, alongside the provision of electronic cigarettes. V. Marketing Plan JEC intends to increase its market share and curve itself a niche in the market by introducing and bringing unique merchandise into the market. The introduction and maintenance of e-cigars which have a touch of uniqueness is in turn to be realized through the reinvention of the design of Joe’s electric cigar/ cigarette. This involves remodeling the cartridge so that the sponge which holds the liquid in place is totally eradicated. In light of this, in place of the sponge holder, there is a tank which holds the fluid and connects the atomizer with another tun nel. Some of the ways through which the reinvention of JEC’s e-cigar model helps JEC strengthen its hold in the market are: the